Last updated · 19 March 2025
Our 2024 Impact Report.
Every day, we make an effort to have a positive impact across every aspect of our business.
From the people who work at Significa, who we actively try to make happier and happier, to the clients that Significa works for, to whom we try to deliver the best, most impactful, most sustainable products we possibly can.
So, becoming a B Corp isn’t just about getting a certification. It isn’t just about getting one more logo to use on our website and our email signatures. It is about making a conscious decision to hold ourselves accountable for the way we do business. It’s a commitment to building products and experiences that not only serve our clients and their end users but, by doing so, positively contribute to our people, our communities, and our planet.
This is the start of an exciting new chapter for us!
We’ve always cared about doing things the right way, and becoming a B Corp gives us a clear framework to measure and improve our impact. It pushes us to be more intentional, more transparent, and more ambitious in our efforts to drive positive change and to be a continuously better version of Significa.
This first report is a reflection of where we stand on this journey. It’s honest, transparent, and, like everything we do, driven by purpose. Each year going forward, we’ll share what we’ve accomplished, where we’ve fallen short, and where we’re headed next, striving to do better, always. This commitment to improvement embodies our core values: the empathy to understand our impact on others, the teamwork needed to create meaningful change, the playfulness that drives innovation, the integrity to be transparent about our journey, and the ambition to never settle for 'good enough'.
“We're proud to be part of a global movement reshaping business for good. And we're even prouder to do it in a way that feels unmistakably Significa.”
Rui Sereno
CEO
Our impact
In order to certify, companies complete the B Impact Assessment, which uses a point-based system to help B Lab, the nonprofit network behind B Corp certification, measure a business's positive impact in a standardised way. Companies are assessed across five impact areas: Community, Customers, Environment, Governance, and Workers. For reference, 50.9 is the median score for ordinary businesses, 80 qualifies for certification; 90.3 is our current score.
Governance
How we stay accountable covers transparency, ethics, and ensuring that our mission to be the best we can be drives decision-making at every level. It’s about running Significa with integrity and purpose.
What we've done so far.
One of the most significant parts of the certification process was amending our governing documents to align with B Corp principles. This ensures that our business decisions prioritise people and the planet besides profit. To do this, we increased transparency in the following key areas:
We established a Code of Ethics to reinforce integrity in all aspects of our work.
We introduced a whistleblowing policy as a safe reporting mechanism to ensure accountability.
We developed a Governance Framework to streamline decision-making processes and clarify responsibilities.
We defined concise pay levels for all roles to promote fairness and equity.
We completely restructured and enriched our Handbook, so it becomes a comprehensive guide to our policies, culture, and values to further promote transparency and accessibility for our team and our clients & community.
Our Handbook is our source of truth.
Learn about all there is to know about Significa, from recruitment policies to leaves and perks, no detail is left out.
What we'll do in the future.
Increase transparency by holding regular All-hands sessions, ensuring open communication between leadership and employees.
Roll out a comprehensive KPI/OKR framework that aligns personal growth with company objectives and is linked to a new bonus structure.
Workers
Our people. This section addresses how we support our team to be at their best. From fair wages and benefits to personal growth and well-being, this area assesses how we create a culture where people thrive. A happy and healthy team means better work, better ideas, and a better company, so we are delighted to say 96% of our team is proud to work at Significa.
What we've done so far.
Within the last year, we’ve increased the lowest wage at Significa by 3.000€ annually, ensuring fair compensation across all levels.
In 2023, we enhanced our health insurance benefits to include dental care and psychosocial support, recognising the importance of mental and physical well-being.
We implemented a flexible working policy to support work-life balance and personal productivity.
We conducted regular employee engagement surveys to collect feedback and improve our workplace culture.
We launched an unlimited learning and development stipend for all employees to pursue further education and training opportunities.
What we'll do in the future.
Develop leadership and mentorship initiatives, fostering career growth and knowledge-sharing within our team.
Improve and expand our internship programs and opportunities.
Community
Beyond our office walls. From the NGOs we support to the businesses we partner with, this area considers how we engage and support local and global organisations and communities to assess our impact as a force for good.
What we've done so far.
In late 2023, we became members of 1% for the Planet, committing 1% of our revenue to environmental NGOs. In 2024, we welcomed 2 new partners to support, and so far, we’ve donated 32.000€. Currently, we support 3 national and international organisations: Smart Shelter Foundation, Light Humanity and Rewilding Portugal.
We've introduced NGO discounts on our projects to ensure our services are accessible to mission-driven organisations and social impact initiatives.
We worked on impactful digital products for Smart Shelter Foundation, The Fertility Partnership, and Passaporte Natura 2000, contributing with our expertise to meaningful causes.
We have hosted various events at our office, including a couple of editions of Ladies, Wine & Design, Portugal’s first-ever Svelte Meet-up and various Hackathons.
What we'll do in the future.
Improve volunteering opportunities for our team by providing structured programs to encourage community engagement.
Expand our 1% for the Planet partnerships, collaborating with new organisations to maximise our impact.
Building communities through nature exploration.
Passaporte Natura is a digital passport to discover the world's largest network of protected areas.
Environment
Caring for our planet. Businesses have more impact on our planet than individuals. From the energy we use to how we manage waste, this area considers our impact on the environment. We’re committed to making conscious choices to reduce our footprint and promote sustainability and accountability.
Environmental Management
Explore our near-term targets and actions we’re taking to achieving them and consult our Carbon Reduction Plan in full…
What we've done so far.
We've conducted a thorough assessment of our 2023 and 2024 Scope 1, 2, and 3 carbon emissions in collaboration with Inhabit, a summary of which is pictured above.
Members of our team engaged in a target reduction workshop, identifying actionable steps to lower our carbon footprint.
We switched to an energy provider sourcing 100% low-impact renewable energy, reducing our reliance on fossil fuels.
Sustainable office practices, including waste reduction initiatives and sustainable office supplies, were implemented, and recycling behaviours improved.
We implemented a sustainable travel policy, encouraging low-carbon commuting and remote work strategies.
What we'll do in the future.
Get to work on our carbon reduction plan. We have set our reduction targets through to 2030 and committed to achieving Net Zero by 2050 or sooner. Our defined target will be finalised in 2027.
Implement sustainable procurement policies, ensuring our suppliers align with our environmental commitments.
Customers
How we create value. This area assesses whether our products and services contribute positively to our customers and end-user's lives. It’s about how the digital experiences we build are not only functional but meaningful and impactful.
How we collaborate.
We see our collaboration as one team rather than a divisive collaboration between us and the client.
What we've done so far.
We contracted a third party to assess the value we provide to our clients, ensuring we deliver meaningful impact beyond profit.
We launched a chapter in our Handbook on Client Experience to clearly guide the client through our processes and align expectations around how working with Significa should be.
What we'll do in the future.
Publicly share our Net Promoter Score (NPS) and use client feedback to enhance our services and impact.
Conduct client experience surveys and interviews through a third party to obtain unbiased feedback and find our blind spots to drive continuous improvement.
“Working with Significa is like working with an in-house team, they deeply care about the products they work on.”
Alex Hunt
PM at Sinpls
This first impact report is a milestone in our journey, but there’s still much more to do. We remain dedicated to accountability, progress, and making a meaningful impact through our work. Our commitment to continuous improvement will drive us forward as we seek to create a more sustainable, inclusive, and responsible business.