Reimagining culture.

Published in 2023


  • Strategy

  • Product Definition

  • Project Management

  • Brand Design

  • Interface Design

  • Design System


  • Website

  • Brand Identity

The Curationist is a free online tool that allows you to search over 4.4 million artefacts and cultural objects.

The Curationist aims to simplify access to over 4 million digital images of artwork and cultural artefacts for free. We aimed to make it even simpler and easier to use. And beautiful, too.

A matter of principle: everything is free.

Every artwork you see in the Curationist lives in the public domain. The Creationist build its phenomenal database of over 4 million units by leveraging Galleries' open data policies, centralising everything in one platform for ease of consumption.

Curationist homepage.

With this free-to-use mantra that embodies the Curationist, we chose to keep this vision alive and opt for a free-to-use font. Everything you see is literally free. If you are wondering, it is Inter. If you are not wondering, it is Inter anyway.

Curationist fonts specifications.

Search doesn't have to give you chills.

How do you search for 4 million entries? How do you grasp the cheer mount? That's an unfathomable quantity of art pieces. How do you even know what to search for? This is the problem Google Search solves that you can't get elsewhere: you know that whatever you throw at it, you'll always find something usually useful in return. That's why we all fall back on it.

Curationist search.

Anyway, in the Curationist, we wanted to mimic this Google-like feeling. We wanted to make searching helpful for both the savvy and random curious ones. In other words, for those who know how to search and for those who don't.

Curationist pages on desktop.

Everything starts and ends with a search bar. Fewer clicks, less noise, and one single focal point. Users can write whatever they want. The search term acts like a filter, being placed as a search tag. More search terms mean more filters (tags) applied. To refine a search term? Forget about erasing and re-typing the entire search. Simply remove a tag.

There are filters, too, we should say. But the cool thing is you won't notice the difference because they behave exactly like searching: one new tag is added for each filter.

Curationist filters on desktop and mobile.

True to ratio.

We, as Designers, tend to try to control every graphic element. In a way, we are control freaks, trying to care for the cleanliness of the Design. By carefully defining how things should work and look and controlling sizes and ratios, we impose limitations that deter projects from becoming an utter mess over time.

“The prototype is amazing, thanks all for your hard work and attention to detail — I’ll be proud to share.”

Amanda Figueroa

Platform Director at Curationist

This time around, we were dealing with art pieces. One cannot simply change Monalisa's ratio and try to get away with it. We had to stay true to the ratio, live with it, and make the Design work beautifully.

Curationist gallery on mobile.

Even though it seemed like a limitation, it became a feature rooted deep into the Curationist identity. From the Gallery page to the 404, this Masonry-like grid defines the Curationist.

Curationist 404 page.

Creating Collections.

Everybody can have a profile. Anybody can create collections. Everyone can make them public or private. Creating collections allows you to store your preferred artwork, cultural objects, and articles. Well, anything you find, really.

Now, the cool thing is you can create collections on the fly. In other words, you don't have to navigate all the way to the Collections page, create a collection, and go back to where you were – you might as well do it where you are.

Curationist collection on desktop.

Consistent. With a Design System.

As we all know, creating a design system is halfway to getting it done. Creating a beautiful design system is how we get it done. Consistency is the only way that makes sense for us to design and develop a product.

Curationist elements.

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