Tagg.

Reimagining social media

Tagg was imagined as a unifying platform for content from multiple social media sources, allowing users to create and curate their feeds.

We brought this vision to life by integrating diverse content formats into a cohesive, user-friendly experience powered by an intuitive tag-based system.

Content first — and last

We removed all unnecessary clutter, creating a focused, distraction-free environment where content shines above all else. We designed Tagg's navigation around a dynamic island, an intuitive hub that adapts in real-time to user actions. This key feature ensures quick access to tools while maintaining the platform's minimalist and user-friendly aesthetic.

Designing for intuitive discovery

We designed each interaction to make exploration and discovery second nature, delivering a seamless, immersive journey for every user.

Users as content curators

We designed Tagg to give users total control over their content. With effortless searching and tagging, personalising feeds is seamless and lightning fast.

Simplifying feed management

The home menu is designed for simplicity, making it intuitive for users to manage and create feeds.

Revolutionary social search

We created Explorer to make finding exactly what you need effortless while helping users discover new content and trending topics.

Refining UX through early testing

A product this interactive required extensive testing to ensure its gesture combinations enhanced rather than hindered the experience — and they succeeded effortlessly.

Seamless onboarding

We streamlined onboarding to introduce key features like the tag-based system and Explorer, ensuring users could start personalising their experience immediately.

Shaping Tagg’s app icon

We designed an app icon that resonates with Gen Z, feels personal, and embodies Tagg's vibrant, disruptive essence. Inspired by the hashtag, the handmade emblem reflects authenticity and individuality — distinct, like a personal signature.

Rethinking social media

Tagg presents an opportunity to rethink how we interact with social media. By putting users in control and focusing on seamless design, we've helped create a platform that feels personal, intuitive, and refreshingly different. It's a smarter way to connect with the content that matters most.

From concept to creation: our whiteboard sessions mapped out the foundation of Tagg’s user-focused design.