FC Porto Hospitality.

The gift of match day.

A ticket that arrives as a gift carries different expectations than one you've bought yourself. The app was built with that in mind.

Companies manage their annual seat allocations through a back-office portal, distribute tickets to individuals within their organisation, and those guests receive the full experience on their phones: a beautifully designed match card they can claim, forward to a colleague, or convert to a children's ticket. For the first time, FC Porto can see exactly where every seat stands before the first whistle.

The guest experience is the product.

Instead of working through Figma and handing off screens to engineering, the team built the final design directly in code, with designers and developers working side by side throughout.

Micro-interactions, card animations, and the satisfying weight of dragging and opening a ticket, were refined until they felt right rather than merely functional.

AI-generated imagery drives the visual identity of each match card, producing fluid, abstract backgrounds that shift with every fixture. The app needed distinctive, high-quality assets that didn't exist in Porto's library, and generating them allowed the team to maintain a consistent visual direction without relying on photography or illustration for each sport.

Security by design.

The Hospitality app intentionally sits outside FC Porto's existing nominal ticketing infrastructure. Standard match tickets are tied to individual access cards controlled through the stadium's central system, and these tickets needed a different model: one that could support flexible distribution within a corporate context while still preventing unauthorised entry.

The solution was to build the security model into the app itself. QR codes are time-windowed and location-gated, only becoming visible when the user is within the stadium perimeter and close to kick-off. This prevents screenshots being shared outside the ground, removes the risk of a code being used by someone other than the intended guest, and means every entry is logged and traceable.

More than a digital ticket.

The most immediate gain for FC Porto is visibility. For the first time, they can see the full distribution chain: who has a ticket, whether it has been opened, whether it has been reassigned, and act on that information before a seat goes empty.

Beyond match day, the data accumulates into something genuinely useful: patterns of attendance, engagement by company, and service quality across a season.

For the corporate guests themselves, the experience is one of ease and occasion. Receiving a beautifully designed digital ticket, forwarding it to a colleague in seconds, or converting it for a child attending for the first time, these interactions reflect the quality of the hospitality product FC Porto is providing, beyond the logistics of getting someone through a gate.