First of all, let's get this straight: Design is not art. Not at Significa, at least.
Yes, we still care about good looking things. Impeccable looking things, actually! But as yet another instrument to a grander purpose: to create better products.
Now, as a Designer at Significa, you aren't a UI Designer, or a UX Designer, or a Service Design, or a Product Designer, or a Motion Designer. No! At Significa, you are a Designer. Period.
That's because, in our context, all these things are inseparable. Design comes as a package. Equipped with various tools to make it happen.
We breathe Design. We sweat Design. Design is in us. We are led by Design.
Although not necessarily artists, we are exceptionally creative. Not in the artistic sense but rather as a tendency to render problem-solving hypotheses. In other words, we solve problems through and with Design.
It might sound very light-hearted of us to say we solve problems with Design. But as a matter of fact, Design is our driver for product development.
The absurdly-great importance of Design comes from the fact that it integrates the business goals, the product requirements, people's needs, strategy, technology, marketing, and so many other stuff. All of this combined with outstanding looking things.
At Significa, a designer isn't someone who merely makes things look good. Even though they can do that very well. Alternatively, a designer is one who thinks laterally, pays attention to context, considers consequences, is product-minded, puts users and usability ahead, and understands that an elegant solution is more than just a good-looking one!
Another thing that tells us apart from your typical software house – which we strictly aren't – is our obsession with designing emotionally driven products. You know, humans are emotional creatures to whom a split second of emotion may change the entire perception of a product. We work in this realm: strong, emotional brands paired with phenomenally-designed, exciting interfaces, skyrocket the potential of products.
On with the show, though. We do Interface Design and Branding. The latter is only if there's an associated interface project alongside. In other words, we don't do standalone Branding projects.